Victoria Kanevsky transitions to the energy sector

PR and communications agency, GLOWBORED PR, has been appointed by SHEGLAM to lead strategic communications and campaign execution in Australia. This comes as the brand aims to expand its presence in the local market, with the agency supporting a series of upcoming campaigns and market-facing initiatives.

Under the new appointment, GLOWBORED PR will deliver an integrated program spanning earned media, creator engagement, and brand moments to build cultural relevance and drive awareness.

"We're thrilled to be partnering with SHEGLAM at such a defining moment in the brand's Australian trajectory," said Jeremy Hansen, Founder & Managing Director of GLOWBORED PR.

"SHEGLAM is a brand that understands culture, speed, and accessibility - and this next phase is about translating that energy into meaningful, high-impact moments locally. We're looking forward to bringing that to market in a way that feels both strategic and creatively ambitious." 

The Ward Marketing Group has appointed Will Collie to launch a new corporate and strategic communications advisory firm, The Advisory Ward. He joined following a senior career advising healthcare and life sciences clients across Australia and internationally, including leadership roles at Edelman.

Created in partnership with Group CEO Stuart Black, the pair will build the new offering with the wider Ward Marketing Group leadership, and it will sit alongside the Group’s existing agencies, including Ward6, Ward7, The Engagement Ward, and 66South.

The Advisory Ward will provide senior advisory support across corporate reputation, brand and product communications, media strategy, patient advocacy engagement, and issues preparedness to pharmaceutical, biotech, consumer wellness, and healthcare organisations.

Stuart said: “Over the past few years we've seen growing demand from healthcare organisations for communications support at a much more strategic level.

"Will has built a reputation as one of the most experienced advisers in this space, and partnering with him to launch The Advisory Ward is an exciting next step for the Ward Marketing Group."

Will said that the creation of The Advisory Ward reflects a shift in how healthcare organisations are thinking about communications.

"In healthcare today, communications is no longer episodic," he said.

"Health companies are expected to engage continuously with patients, clinicians, policymakers, and the broader community. That requires a more disciplined and strategic approach to communications - and that's exactly what The Advisory Ward has been designed to provide."

^{(Pictured: Stuart Black and Will Collie)} 

Robyn Tan has been named Head of Global PR at PixVerse, an AI video generation platform. Based in Singapore, she leads PR and media relations across international markets, and serves as Chief Representative of Singapore, overseeing on-ground presence and community relations in the region.