Via strengthens senior communications capability with strategic appointments

Strategic communications and marketing firm, Via, strengthened its bench with the appointment of Jose Verbeek as Communications Director and Kate Evans as Senior Account Manager.

Jose joins from H+K, where she served as an Account Director in the corporate communications team, and previously held roles within the investor communications practice at WE Communications. She brings close to a decade of experience advising clients across financial services, fintech, professional services and ASX-listed companies.

At Via, Jose will focus on strengthening its corporate, financial and investor communications solutions and providing strategic media relations support to clients across all of Via’s client groups.

Kate Evans joins from Burson as a Senior Account Manager, bringing seven years of experience across financial services and corporate communications in Australia and the UK. At Burson, Kate advised clients on integrated communications programmes spanning corporate reputation, brand building, and digital and social media strategy across earned, owned and paid channels.

Kate's appointment will deepen Via's integrated global marketing and communications capabilities.

Tala Booker, CEO and Founder of Via, said: "We know our clients are increasingly looking for senior, high-touch partners who understand how to weave together commercial acumen with brand and reputation. We partner with our clients in high-stakes situations, where pace matters but judgement prevails. I’m confident that Jose and Kate bring discernment, bold thinking and passion to how we show up and deliver for our clients."

Commenting on her appointment, Jose said: "What drew me to Via is how it knits together communications, investor relations and marketing so commercially for its clients. These are moments where decisions carry real commercial and reputational weight for our clients so I’m excited for the opportunity to build on that, supporting clients in a way that is more integrated, more strategic, and aligned to how businesses are operating across borders today."

Kate Evans added: "Via has built a strong reputation for combining strategic thinking with high-quality execution across communications and marketing. I’m looking forward to helping clients deliver integrated communications programs that support long-term business growth, increase stakeholder confidence and build cross-border recognition for clients."