Specialist communications and marketing agency, Via Group (Via), has appointed Rosemary Merz as Global Client Partner and Head of Client Engagement. This role expands Via's senior leadership to support its growth.
Based in Sydney, Rosemary brings over 20 years of experience managing corporate reputation and communication across Asia-Pacific and international markets, most recently as APAC Practice Lead at Zeno Group in Hong Kong.
CEO and Founder of Via, Tala Booker, said: "Rosemary’s appointment marks a strategic step in Via's mission to fuel commercial growth and capture new opportunities for our clients locally and across borders. Her cross-market perspective and sharp strategic judgement help us deliver on this promise, enabling businesses to navigate complexity, unlock growth, and realise true commercial impact.
"Her appointment signals Via’s ongoing commitment to building a high-calibre team that partners with ambitious businesses for the long term, transforming brand, marketing and communications into a powerful lever for business success."