Vero and SB Digital have partnered to introduce an integrated offering combining AI discovery strategy, earned media specialism and media buying capabilities.
Under the initiative, Vero will lead AI discovery strategy and Generative Engine Optimisation (GEO) consulting to help brands understand and improve how they appear within AI-generated responses. SB Digital will advise on digital media buying.
The integrated approach will help organisations strengthen the foundations that shape AI visibility, including website content, messaging architecture, structured data and schema implementation. Through the partnership, organisations can work with a single integrated team to improve how they are discovered organically, while preparing for future paid opportunities within AI-driven platforms.
“GEO and LLM media buying aren’t just add-ons to effective communications - they have to be built into the strategy from the start,” said Lin Kuek, Managing Director of Vero in Singapore.
“Brands need to know not only whether they are showing up in AI searches, but more importantly, how they are being described, compared, and recommended. This requires content and media planning to work together with AI engine optimisation from the start, so brands can build visibility that is accurate and meets their marketing objectives.”