---
title: Undertow Media expands its beauty and lifestyle portfolio
description: Undertow Media is appointed ghd’s retained PR agency in New Zealand, following a competitive pitch, to manage earned media across beauty and tech.
---

[PR News ](https://insights.telummedia.com/pr-news)

# [Undertow Media expands its beauty and lifestyle portfolio](https://insights.telummedia.com/pr-news/undertow-media-expands-its-beauty-and-lifestyle-portfolio)

 Written by [Telum Media](https://insights.telummedia.com/pr-news/author/telum-media) | Feb 12, 2026 1:20:00 AM

Independent PR agency, Undertow Media, has been appointed as ghd's retained PR agency in New Zealand, following a competitive pitch.

The agency will handle all earned media - from launches and reviews to brand storytelling - with a brief that's equal parts beauty and tech.

Managing Director at ghd, Stephanie Leathers, said: "We’re doubling down on New Zealand - not just showing up for launch moments, but building real momentum year-round.

"New Zealand is a focus market for us and Undertow brought sharp thinking on what cuts through locally, plus a clear approach to building consistent, high-impact earned coverage that supports our growth here."

[View full post](https://insights.telummedia.com/pr-news/undertow-media-expands-its-beauty-and-lifestyle-portfolio)

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