Independent PR agency, Undertow Media, has been appointed as ghd's retained PR agency in New Zealand, following a competitive pitch.
The agency will handle all earned media - from launches and reviews to brand storytelling - with a brief that's equal parts beauty and tech.
Managing Director at ghd, Stephanie Leathers, said: "We’re doubling down on New Zealand - not just showing up for launch moments, but building real momentum year-round.
"New Zealand is a focus market for us and Undertow brought sharp thinking on what cuts through locally, plus a clear approach to building consistent, high-impact earned coverage that supports our growth here."