TrailRunner International has welcomed Yasmeen Munira as an Associate, where she supports senior advisors in delivering strategic communications programmes across corporate reputation, financial and investor relations, and crisis management. Based in Dubai, she joined the firm from Edelman, where she served as an Account Director, advising clients on brand positioning, stakeholder engagement, and reputation strategy.
Yasmeen brings additional experience from Consulum, and before relocating to the UAE, she honed her communications expertise in Singapore with AKA Asia and Hill+Knowlton Strategies (now Burson), working across regional and global mandates.
"Moving into the Associate role at TrailRunner International is both a personal milestone and a commitment to clients who are redefining their industries. My aim is to combine insight and execution to enable businesses to act with purpose in a fast-moving, interconnected world," said Yasmeen.