Tonic Communications has been appointed by Housing Foundation NZ as its strategic PR and communications partner.
The agency’s remit will span strategic communications, media relations, content, and integrated campaign activity.
As part of the appointment, Tonic will work with Housing Foundation’s marketing team to grow brand awareness, strengthen stakeholder engagement, and increase understanding of its alternative home ownership model.
Tonic Communications Managing Director, Georgia Coleman, said: “Housing Foundation is an organisation with a strong purpose, but also a significant opportunity to further build awareness and understanding of its model.
“Our role is to help sharpen the organisation’s profile, connect with the right audiences and ensure its story is told clearly and consistently across multiple channels.
“There is a growing need for communications that build trust, simplify complexity and create meaningful engagement as conversations around housing accessibility continue across New Zealand.”