Sydney-based fashion and beauty Sector - PR Agency, TMC PR, has expanded its beauty and lifestyle portfolio with three new clients:
- Flowers For Everyone has appointed TMC to lead strategic brand communications and seasonal campaign amplification to strengthen their position as Australia's go-to florist.
- Hoxton Spirits has tapped the agency to drive lifestyle media relations and influencer engagement to support the brand's expansion in the Australian market.
- Calmerceuticals has selected the agency to oversee an integrated PR and brand awareness program, highlighting the brand's formulations and wellness positioning.
Director of TMC PR, Sally Vaughan, said: "We are proud to be partnering with such dynamic and forward-thinking brands. These new partnerships reinforce TMC's position as a trusted communications partner for brands looking to grow, influence, and lead in the beauty, lifestyle, and wellness space.
"Today’s consumer is more informed, connected, and values-driven than ever before. Reaching them requires more than just traditional PR - it demands a full-service, integrated approach that blends earned media, influencer strategy, and direct-to-consumer engagement. We're really looking forward to elevating these brands through smart and strategic storytelling, ensuring every campaign is crafted to cut through, connect, and deliver real impact."