Independent creative communications agency, Thrive PR & Communications, has landed the product launch and experiential account for EV giant BYD, following a competitive tender across Australia and New Zealand.
The agency group will handle the pipeline of car launches for BYD and DENZA over the next twelve months, handling activations, media relations, corporate, community and government relations, creative content and fleet management.
This marks the third consecutive tender win under the unified Thrive holding umbrella. Thrive will partner closely with its corporate communications sister agency Acuity, which launched earlier this year with BYD as a foundational partner.
Snezna Kerekovic, Managing Director, Thrive Australia, said: "BYD has already proven it can disrupt the mass market; our focus now is on building deep cultural equity for both BYD and DENZA brands. We're not just managing a standard PR pipeline, we are creating high-stakes, cultural experiences that let the product's technology speak for itself.
"We have brought together a team of expert automotive, technology and premium brand specialists who know how to turn innovative technology into unforgettable brand experiences that drive the kind of Excess Earned Attention that genuinely moves the needle and delivers business impact."