Positive change agency, Think HQ, has been appointed by the Department of Health, Disability, and Ageing to deliver a nationwide community engagement roadshow to increase participation in Australia's National Bowel Cancer Screening Program (NBCSP).
The account was awarded following a competitive tender process, with Think HQ tasked with developing and executing national engagement activities. The agency will oversee the strategic design and rollout of experiential activations, partnership activations, community events, communications assets, and social content, alongside promotion across paid, owned, and earned channels.
In addition to the community engagement remit, Think HQ has also been appointed as the creative agency for the NBCSP promotion campaign, while the agency's multicultural division, CultureVerse, has been named multicultural specialist agency as part of a broader agency village led by Cancer Council Australia in partnership with the Australian Government.
Jen Sharpe, Founder and Managing Director of Think HQ, said: "We're incredibly proud to be partnering with the Australian Government on such an important national initiative. This work reflects our growing reputation as specialists in behaviour change, as well as our ability to deliver fully integrated, culturally informed campaigns in-house.
"Most importantly, it's an opportunity to create meaningful impact, helping more Australians engage with life-saving screening in ways that feel relevant and accessible."