The Secret Little Agency (TSLA) has appointed Ng Li Ting as Business Director in Singapore. In the new role, she will focus on elevating the agency’s creative thinking as well as building its PR capabilities from strategic communications planning to press materials development, augmenting TSLA’s integrated communications services.
Joining from DeVries Global, Li Ting brings more than a decade of PR experience from working with global clients including Procter & Gamble, Kenvue, Merz Aesthetics, Dyson and ASICS. She was also the agency's innovation lead.
“Too often, PR gets pulled into creative-led campaigns as an afterthought to demonstrate impact, when it really should be a core consideration from conceptualization” Li Ting said.
“The agency has already been doing amazing work that has achieved earned talkability not just in the region but globally. I look forward to bringing my PR lens to propel the best work of our career, and to learn from some of the industry’s best talent here at TSLA.”
Eunice Tan, Group Chief Executive Officer at The Secret Little Agency, remarked, “In a world where culture is constantly in flux, the ability to craft sharp, resonant narratives and land them in the right moment, through the right voices, is everything. Li Ting joins us with deep experience in doing just that. More importantly, she shares our belief that fame can – and should – serve a higher purpose. For us, public relations is not an add-on, but a vital creative force for us to keep on growing and creating work that makes our children proud.”
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