The Romans has been appointed lead PR agency by events and entertainment company, Ethara, following a competitive pitch. The multi-year retainer includes work streams across corporate brand, live events, venues (including Yas Marina Circuit, Etihad Park, Etihad Arena), and the Formula 1 Etihad Airways Abu Dhabi Grand Prix.
"The Romans bring a reputation for bold, creative communications that reflects our own ambition and energy," said Andrew Stass, Brand Marketing and Communications Director, Ethara. "As our new PR and communications agency, we look forward to working together to craft richer, more resonant stories that amplify our brand, our events, and the experiences we deliver across the region."
"When it comes to live entertainment, Ethara is the pride of the Emirates, having become a force of nature on the global stage," commented Joe Lipscombe, Partner at The Romans. "From growing and pioneering the Formula 1 race weekend experience to transforming the region's music, culture, and sports landscape, its innovative and creative spirit has rewritten the script for MENA-based live entertainment."