Independent agency, The Mint Partners, has marked the next stage of its national growth with the opening of a dedicated Brisbane office.
According to the agency, the expansion follows growing client demand in Queensland and positions The Mint Partners to support brands seeking to strengthen their presence in the state ahead of the Brisbane 2032 Olympic and Paralympic Games.
The Brisbane office will be led by Brisbane-based Group Account Director, Ambre Harford (pictured), who’s been at the agency for 10 years. MINT is currently building its local team and establishing a permanent base in the city.
The office will provide clients with access to MINT’s full national capabilities and resources, paired with on-the-ground market insight, media relationships, and cultural understanding.
MINT Founder and Chief Executive Officer, Genevieve Taubman Campbell, said: “Brisbane is entering an extraordinary period of growth, creativity, and global visibility. Opening a dedicated office allows us to be closer to our Queensland clients and partners, while helping brands identify and act on the opportunities emerging across the state in the lead-up to 2032 and beyond.
“Our approach has always been grounded in insight, imagination, and measurable impact. The evolution of our Sydney and Melbourne offices has reinforced how important it is to have a team genuinely embedded in the city in which they work. It is not about flying in, it is about living the culture, relationships, and rhythm of the local market.
“We are excited to contribute to the city’s evolving business and cultural landscape.”
The Brisbane office joins MINT’s Sydney headquarters and Melbourne office, as well as the agency’s broader on-the-ground presence in Auckland and Tokyo.