The IMPACT Agency elevates team member to GM

Derek Lee has joined Currie & Brown as Marketing & Communications Manager, APAC. Based in Malaysia, he is responsible for the consultancy's regional corporate branding and communications, while overseeing content marketing initiatives.

Derek brings more than 11 years of strategic communications experience from various organisations, including The Gardens Mall, Deloitte, and FedEx. 

Good Humans PR has expanded its team with the appointment of Robyn Rigoli as Social, Influencer and PR Manager and Felicity Clifford as Publicist.

Robyn joins with more than seven years’ experience across Melbourne’s PR agencies, having worked with clients including Fed Square, City of Melbourne, The LUME, Victoria by Farmer’s Daughters and Toddy Shop, alongside retail and consumer brands STIHL, Harris Scarfe, Anaconda, Spotlight and SPC. She has experience across media campaigns, creator strategies and launch activations. Robyn's appointment comes in response to increasing demand for campaigns that integrate PR, social, influencer and content from the outset.

The new appointments also mark an expansion of the agency’s national footprint, with Felicity joining as the team's first Sydney-based team member. She joins following her time at live entertainment producer, Michael Cassel Group, where she delivered national campaigns for productions including Hamilton, Beetlejuice The Musical, The Picture of Dorian Gray and Titanique.

Director, Remy Chancerel, said the appointments reflect the agency’s focus on building a team of experts who provide confidence, value and an understanding of real results.

“We’re building a team of expert individuals who provide dedicated hands-on support. Both Robyn and Felicity bring such comprehensive and diverse sets of skills, as well as a shared belief in thoughtful, integrated work that genuinely supports our clients," she said.

Pictured L-R: Robyn Rigoli and Felicity Clifford) 

Manali Pattnaik has been promoted to Senior Director, APAC Communications at Genesys. Based in Singapore, she heads the company’s communications strategy and agency partnerships across Asia, ANZ, India, Japan and Korea, and sits on the regional senior leadership team.

Manali is responsible for developing communications programmes aligned with revenue priorities, AI innovation and enterprise growth.

Joining Genesys in 2019, Manali has since built and scaled its APAC communications function. Prior to this, she held roles at Ruder Finn Asia, CIMB, Lenovo and Yahoo!.

“Our industry is being reshaped by AI and rapidly evolving expectations around customer and employee experiences. This creates a unique opportunity for communications leaders to move beyond storytelling – to help shape industry narratives, build trust, and demonstrate the real business value of innovation,” said Manali on her new role.

In a conversation with Telum Media, she added that she looks forward to contributing to these conversations, advancing meaningful thought leadership, and elevating the role of communications as a strategic driver of influence and growth across the region.