PR News
<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >The Hoffman Agency launches executive training offering</span>
Industry update

The Hoffman Agency launches executive training offering

by Telum Media
23 July 2025 4:00 PM
1 min read
The Hoffman Agency has launched IMPACT, an executive training and development division designed to help leaders communicate with clarity and authority. The programme is aimed at CEOs and heads of function with a focus in comms and marketing, for communications under pressure.

"Executives today are expected to pivot between investor briefings, town halls, media interviews, and boardrooms - all while staying calm, credible, and connected," said Isabelle Demaude, The Hoffman Agency's Head of Executive Training & Development.

IMPACT is scenario-based, customised training, including leadership narrative development, navigating difficult conversations with nuance, and internal storytelling.

The IMPACT team includes senior Hoffman consultants that have worked through IPOs, M&As, product recalls, layoffs, and internal restructures. "Executives don't need more theory," commented Caroline Hsu, Chief Global Officer. "They need sparring partners who've been in the room - who understand the pressure, the nuance, and the politics of modern leadership. That's what IMPACT offers."

Share this

Telum Media creating connections

Get in touch to learn more

Book a demo
Previous story

Taurus wraps up Q2 2025 with new client wins and contract renewals

Next story

City of Melbourne welcomes Senior Advisor City Communications

You might also enjoy

Airbus
Moves

Airbus names regional comms leader

Jay Krishnan has been appointed Communications Director, Southeast Asia at Airbus.

Based in Singapore, she oversees the company’s corporate communications, brand reputation, stakeholder management, and digital communications for the region. Jay brings more than two decades of communications experience in consultancy, government, hospitality, maritime, and aerospace sectors. 

10 July 2026 9:11 AM
1 min read
H/Advisors
Moves

H/Advisors Klareco promotes Associate Director in Singapore

Sherilyn Yang has stepped up to the role of Associate Director, Financial Communications at H/Advisors Klareco.

Based in Singapore, she leads the firm’s financial communications team, providing strategic counsel to clients across sectors on investor relations, financial communications and transaction communications.

Sherilyn advises on initial public offerings, mergers and acquisitions, capital markets transactions and other strategic corporate situations. She joined the firm as a Senior Consultant in 2024.

10 July 2026 8:10 AM
1 min read
Lachlan
Industry update

Lachlan Johnston and Tom Callachor team up to launch new consultancy

Lachlan Johnston and Tom Callachor have come together to launch Sedgwick Advisers, a new Australian-based reputation management, strategic communications, and public affairs advisory firm.

Sedgwick Advisers offers a range of services spanning strategic communications and reputation management, crisis and issues management, litigation and investigation support, regulatory and government affairs, and executive positioning and stakeholder engagement.

The pair bring more than 55 years’ combined experience, having previously advised ASX-listed companies, private organisations, industry bodies, and high-profile individuals.

A journalist turned communications professional, Lachlan has more than 30 years’ experience, with roles in Australia and the UK. He has held senior positions at companies including Woolworths Group, Morrow Sodali, Qantas, and AMP.

Tom brings more than 25 years’ experience in public affairs, regulation, and communications, spanning sectors including gambling, entertainment, sport, and healthcare. He has also spent part of his career as an ASX executive and in government as Chief of Staff to several ministers. 

10 July 2026 1:19 AM
1 min read