The Hoffman Agency has officially announced its expansion into Thailand. The agency has been setting the foundations for its presence in the market over the past year, having hired its first Thailand team member in November.
Led by Prangthong Jitcharoenkul (PJ), who brings experience in foreign affairs and public government policy news reporting, as well as work with international organisations focussed on sustainability, climate change and wildlife conservation, the office now has a staff of four and is looking to continue expanding.
Hoffman has supported clients in Thailand since the early 2000s through partnerships, with key clients including Tencent and Western Digital Corporation. In recent years, demand for local support has increased as the nation aims to become a centre for the digital economy and technological innovation.
The agency will provide solutions beyond traditional PR, with the aim to empower multinational and local companies with IMC services that solve business problems and drive growth. Practice areas include Techplomacy - helping businesses stay on top of geopolitical issues and shifting regulations; employer branding and talent acquisition strategy; and bespoke executive training.
Bringing the total number of APAC offices to 10, Hoffman Thailand is part of One SEA, a cross-border team led by Maureen Tseng, Managing Director of Southeast Asia, that also spans Singapore, Malaysia and Indonesia.
"Thailand is a vibrant market in a region that's becoming a vital part of the global tech supply chain," said Maureen Tseng, Managing Director of Southeast Asia. "We see a keen appetite from both multinationals to grow their presence in Thailand and innovative local players to expand internationally. As the nation evolves and matures, the need for a tech specialist that fuses global experience with local insight is clear."
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