The Hoffman Agency has appointed Akansha Rai as Senior Vice President, Client Partnerships, and Keng Wee Ng as Vice President, Client Partnerships.
Akansha (pictured left) will lead regional programmes spanning Southeast Asia, Greater China, and India for brands including Zoom, Oracle, Ripple, and Western Digital. She brings close to two decades of experience across Asia Pacific, spanning stakeholder engagement, reputation management and policy communications.
Keng Wee (pictured right) brings more than 16 years of communications experience across change and issues management, internal and external communications, government relations, and partnerships. He spent close to a decade with communications agencies before moving in-house, where he led regional communications at WeWork and PropertyGuru.
Both Akansha and Keng Wee will report to Maureen Tseng, Managing Director, Southeast Asia.