The Hoffman Agency has made two senior appointments in its Singapore office to strengthen client servicing across multiple geographies.
Akansha Rai (pictured left) has been appointed Senior Vice President, Client Partnerships. She will lead regional programmes spanning Southeast Asia, Greater China, and India for brands including Zoom, Oracle, Ripple, and Western Digital. Akansha brings close to two decades of experience across Asia Pacific, spanning stakeholder engagement, reputation management and policy communications.
Keng Wee Ng (pictured right) has joined as Vice President, Client Partnerships. He brings more than 16 years of communications experience across change and issues management, internal and external communications, government relations, and partnerships. Keng Wee spent close to a decade with communications agencies before moving in-house, where he led regional communications at WeWork and PropertyGuru.
Both Akansha and Keng Wee will report to Maureen Tseng, Managing Director, Southeast Asia.