PR News
The Florey brings in new comms manager

The Florey brings in new comms manager

The Florey Institute of Neuroscience and Mental Health has welcomed Anastasia Salamastrakis as Communications Manager. She joined after finishing up as PR & Internal Communications Manager at Monash IVF Group.

Prior to that, Anastasia held communications roles across the professional services, higher education, and law sectors, following close to two decades in journalism.

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Bethany Rim moves to London for global role

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Bethany Rim moves to London for global role

Bethany Rim has relocated to London to join IHG Hotels & Resorts as Global External Communications Manager. She was previously based in Sydney, where she served as Brand Communications Consultant and External Communications Specialist at McDonald's.

Prior to her in-house appointments, Bethany began her comms career at Burson, working across a wide range of corporate and consumer clients.

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Senior marcomms appointment at Generali Indonesia

Windra Krismansyah Bakrie has been named Head of Marketing Communications at Generali Indonesia. In his new capacity, he leads brand and communications strategy across the business, spanning media relations, corporate reputation, campaign crisis management, and digital communications.

Windra has accumulated more than 15 years of industry experience, having worked with organisations including Panin Dai-ichi Life, Mandiri AXA, Chubb, and Avrist.

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Industry update

SXSW Sydney concludes its run after three years in APAC

SXSW Sydney has announced that its edition of South by Southwest (SXSW) will not proceed in 2026, concluding its annual run from 2023 to 2025. The organisation said the decision reflects a changing global environment impacting major events, festivals, and cultural programs worldwide.
 
Despite efforts by SXSW Sydney, in collaboration with the NSW Government and SXSW's global owners, Penske Media Corporation, to explore potential pathways forward, prevailing market conditions mean the Sydney edition will not go ahead at this time.

SXSW Sydney stated that it is committed to its staff and will be working closely with team members to provide appropriate support.
 
SXSW Sydney's Co-Managing Directors, Simon Cahill and Jono Whyman, said: "SXSW Sydney would not have been possible without our partners, Destination NSW and SXSW, as well as those who contributed to the event - our speakers, sponsors, volunteers and attendees. SXSW Sydney was an unforgettable three-year journey, and we owe a debt of gratitude to the people who joined us for it.
 
"We are especially grateful to the SXSW Sydney team for their dedication and hard work in bringing this event to life and establishing a platform that showcased Australia and the Asia-Pacific as pioneers in global culture."