The Estée Lauder Companies has appointed Madeleine Boyd as Senior Vice President, Global Brand Communications.
In her role, Madeleine will establish and lead a newly integrated global brand communications team. She will oversee the company’s enterprise communications strategy, spanning consumer-first storytelling, earned media, and creator engagement.
Most recently Global Senior Vice President, Beauty & Wellness at Together Group, Madeleine brings experience across brand strategy, communications, and consumer engagement in the beauty, luxury, and lifestyle sectors.
Prior to Together Group, she spent close to seven years at Karla Otto, where she held a series of senior leadership roles, and ultimately serving as Senior Vice President, Global Beauty & Wellness. Earlier in her career, Madeleine held roles across brand marketing, digital content, and editorial at MECCA and Vogue Australia.
Commenting on the appointment, Meridith Webster, Chief Communications & Public Affairs Officer at The Estée Lauder Companies, said, “Madeleine brings a powerful combination of strategic communications expertise, cultural fluency, and a deep understanding of today’s beauty consumer. As we continue to evolve how our brands engage consumers and shape conversations globally, Madeleine will lead a best-in-class Global Brand Communications organization that elevates our storytelling, strengthens collaboration across our portfolio, and helps our brands earn relevance, resonance, and long-term desirability.”