Veeam Software has appointed Milk & Honey PR as its Asia Pacific & Japan (APJ) communications hub agency after a competitive pitch. Veeam Software has appointed Milk & Honey PR as its Asia Pacific & Japan (APJ) communications hub agency after a competitive pitch. Working closely with Veeam's global, regional, and in-market teams, the agency is tasked with driving its PR strategy across the APJ region, covering storytelling, earned media, executive profiling, and content development.

Tom Murphy, Vice President of Global Corporate Communications at Veeam Software, said, “Through our PR Agency RFP process, Milk & Honey PR stood out for their creativity, strategic insight and deep understanding of what sets Veeam apart in today’s data resilience landscape. The team’s combination of senior expertise and regional insight will be instrumental as we accelerate our enterprise expansion, advance a SaaS-first strategy, and bring AI-powered solutions to market. We’re confident that with Milk & Honey PR as our partner, Veeam will deliver compelling, consistent stories and news that engage and inspire business and technology leaders across the APJ region.”

Meilin Wong, Partner & CEO of Milk & Honey PR APAC, added, “We’re beyond thrilled to be chosen as Veeam’s APJ hub agency partner and to play a role in its next stage of growth. Our focus will be on bringing Veeam’s story to life — not just as the leader in enterprise backup and recovery, but as a company driving resilience in an era defined by AI, security and SaaS. Together, we aim to deliver communications that resonate across borders, building trust and influence with both business and technology audiences.”

Joseph Lawrence Daez has joined Ford Motor Company as a Communications Manager. Based in the Philippines, he handles local media engagements and strategic communications for the automotive company.

Joseph moved from EON Group, where he spent more than five years working with clients across different sectors, including energy, healthcare, and consumer tech.

Positive change agency Think HQ has been chosen by Philippine Airlines as its Australian agency partner, following a competitive pitch.

As part of the remit, the agency will roll out a dual-focused campaign for Philippine Airlines, positioning the Philippines as a travel destination for Australians while reconnecting the airline with Filipino-Australian communities. The integrated campaign will span paid, earned and influencer activity.

Think HQ will also support the launch of the airline's new campaign through PR and by adapting global assets for the local market, with the media buy managed by Benedictus.

The earned media campaign will target lifestyle, travel and multicultural press, influencer partnerships across Instagram, TikTok and YouTube, broadcast and print media engagement and cross-promotional opportunities with travel platforms and community events, media familiarisation tours, and creation of visual and copy assets showcasing the destination.

Think HQ Founder and Managing Director Jen Sharpe said: "At Think HQ, our deep connections with multicultural communities, paired with our in-house language services and creative capability, make us uniquely positioned to support brands in the tourism sector. We’re thrilled to be working with Philippine Airlines to help share the richness and warmth of the Philippines with more Australians. It's a truly beautiful part of the world, and we hope this campaign inspires many to experience the magic of Filipino hospitality first-hand."