Lazada has appointed TEAM LEWIS as its public relations agency of record in Malaysia, following a competitive pitch.
Under the remit, the agency will lead Lazada Malaysia’s communications strategy across an integrated scope, spanning storytelling, media relations, press office and campaign management, and thought leadership development.
“As the e-commerce landscape becomes more dynamic, brands need to show up with clarity, consistency and relevance across multiple touchpoints,” said Ann Chong, Managing Director, AI & Client Solutions, APAC.
“We are excited to partner with Lazada Malaysia, which is strong in both innovation and market presence. We see an opportunity to further strengthen its narrative through integrated, always-on communications that connect with audiences in a more meaningful way.”