Barry King has been appointed Managing Director of Action Global Communications' operations in Saudi Arabia, having spearheaded the agency's re-entry into the Kingdom. Re-establishing the firm's Riyadh office in 2024, he continues expanding the agency's footprint, expertise, and offerings in Saudi Arabia and the wider region.

Barry has been with Action for close to nine years, and prior to his latest appointment, he served as the agency's UAE General Manager. Before Action, he held journalism roles with more than 15 years of experience at titles including 7DAYS UAE, Emirates Today, and Gazette Media Company (part of Trinity Mirror) in the UK.

MCN has promoted Roksar Kamal to Senior Public Relations Manager. In this expanded role, she is driving the strategic PR agenda across a broader portfolio of MCN’s creative agencies, with a focus on amplifying the agency's work, elevating its leadership presence, strengthening partnerships across the region and strengthening brand equity across key sectors and markets.

"I’m excited to play a deeper role in shaping how we tell our story - to the industry, to our partners, and to the world," Roksar added.

Roksar has been with the agency since last year, and prior to this, she managed PR at Knight Frank Middle East. She also brings content experience from noon, Namshi.com, and ITP.

Earned-first communication agency, We. Communications, has announced its new look leadership team in Australia. The Executive Management Team (EMT) is tasked with driving the next stage of growth for the agency, following a string of recent wins across the agency's health, technology, corporate, and integrated marketing practices.

Summer Reading has joined as Group Head Corporate & Financial Communications. She made the move from Icon and has over 15 years' communication experience across geographies and agencies, including senior roles at Thrive, Ketchum, and Expedia Group.

Summer is responsible for driving growth and delivering strategic counsel across the professional services, corporate and financial communication sectors. She will also head up We.'s issues and crisis offering, working alongside We.'s Managing Director, Dan Woods.

Sarah Tu has rejoined the agency in the newly created role of Group Head, Integrated Marketing, following a stint at Lion. She brings more than a decade of experience working across integrated communications, media, social, strategy and creative.

Jasmine Mayo has joined We. as Head of Technology from boutique Technology PR agency Espresso Communications, as previously reported on Telum.

David Leahy continues as General Manager, a role he has held since 2023, and has expanded his remit to include We.'s Health practice while Emma Hussey, Head of Health, is on maternity leave. David has almost 20 years' communication experience across agency and in-house and was We.'s first head of health in Australia from 2012 to 2016.

John Egan retains his role leading We.'s finance function, having just completed five years with the agency.

Commenting on the new team, We. Australia's Managing Director, Dan Woods, said: "The world of PR and communication - like the world in general - continues to face huge challenges and change. The value of our leaders' experience and wisdom, combined with their understanding of the challenges our clients face and the influencers of their audiences, has never been more important.

"I firmly believe in the saying that 'leadership is culture'. I also believe that strong, committed leadership has never been more important. We.'s senior leaders are thoughtful, considered, dedicated professionals who are energised by our clients’ work and their challenges. I look forward to partnering with them on the next stage of the agency’s growth."

^{(Pictured, from left: Nitin Mantri, President (APAC) with EMT: Summer Reading, John Egan, David Leahy, Sarah Tu, Dan Woods, Jasmine Mayo)}