Taurus Marketing has launched Taurus Digital PR, a new offering which integrates traditional PR with Search Engine Optimisation (SEO), Artificial Intelligence Optimisation (AIO), and online visibility strategies.
The launch forms part of the agency's broader AI integration strategy, following the launch of Taurus AI, as previously reported on Telum Media. By combining content marketing, SEO, AIO and social media, the agency aims to deliver a more informed, data-driven and creative PR approach fuelled by insight, innovation and impact.
Taurus Marketing CEO, Sharon Williams OAM, said: "We're taking the principles of PR and strategically leveraging AIO to deliver optimum results. In today’s increasingly digital world, we are experiencing the biggest change in how we build brand in the last decade. Digital PR elevates your searchability, AI visibility, public authority and digital strategy.
"At Taurus, our strategy methodology combines Digital PR integrated with content, SEO and storytelling, ensuring your brand is not only seen, but remembered."