RØDE has appointed Lara Sous as Marketing & PR Lead for the Middle East and North Africa (MENA) region, based in Dubai.

Lara brings more than 14 years of experience driving marketing strategy and brand growth across the automotive, tech, and creative industries to the role. She joined the audio technology company, following senior roles at Lotus and MG Motor, having played a key role in delivering impactful campaigns, leading brand momentum, and strengthening brand equity across the region.

Earlier in her career, she held marketing roles at Audi Volkswagen Middle East and worked agency-side at Ogilvy and Service Plan Group, delivering campaigns across industries, including technology, tourism, fashion and automotive.

“We’re incredibly excited to welcome Lara to the RØDE team,” said Kalinda Atkinson, Sales and Marketing Director at RØDE. “She brings a rare blend of creative insight, strategic thinking and regional experience that will be vital as we grow our presence across the Middle East. Lara’s leadership will be key in amplifying our brand and deepening our engagement with creators throughout the region.”

Commenting on her appointment, Lara said, "Joining RØDE marks a new and a significant milestone in my career. It is a globally renowned brand that lives and breathes creativity, quality & culture. As the MENA region continues to thrive with creator energy & tech innovation, I'm excited to help bring RØDE's global mission into the region, to empower and shape how stories, narratives and experiences are heard.”

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