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Study Highlight: AI trust higher among Chinese public than in the West, Edelman poll finds

Study Highlight: AI trust higher among Chinese public than in the West, Edelman poll finds

In 2025, artificial intelligence sits at the centre of growing global divides. Across economies and generations, engagement with AI is revealing widening gaps in trust, understanding, and opportunity.

Chinese AI trust landscape
The 2025 Edelman Trust Barometer Flash Poll: Trust and Artificial Intelligence at a Crossroads reveals that respondents in Mainland China demonstrates high trust in AI compared to developed markets, including the US, UK, Brazil and Germany.

87 per cent of Chinese respondents say they trust AI, a figure that increased by 9 per cent   between November 2023 and October 2025. This compares with trust levels of 32 per cent in the US, 36 per cent in the UK, and 39 per cent in Germany.

Strong embrace of AI adoption
High trust in AI among Chinese respondents also translates into their everyday use. 60 per cent of Chinese employees use AI weekly or more, while 49 per cent say they embrace its growing use, compared with just 18 per cent who reject it.

Acceptance is particularly strong in sectors shaping future growth. 43 per cent of financial services workers and 55 per cent of technology sector employees report embracing AI in their work, highlighting how quickly the technology is becoming embedded in professional life.

Optimism over fear of disruption 
Unlike Western markets, where AI is often framed as a threat, Chinese respondents remain broadly optimistic. At least 67 per cent believe generative AI will help rather than harm society, including in areas such as climate change, work life, mental health, social cohesion, and economic equity.

Fear of economic displacement is notably low. Only 26 per cent worry that people like them will be left behind by AI, the lowest level among all surveyed markets. Even among lower-income respondents, concern rises to just 36 per cent.

A broad ecosystem of trust
Mainland China’s confidence in AI extends across all categories of AI communicators. 87 per cent trust 'people like themselves' to speak truthfully about AI, 88 per cent trust friends and family, and 85 per cent trust coworkers.

Trust in institutions and authority figures is similarly high, including 87 per cent for scientists and AI researchers, 83 per cent for CEOs, and 84 per cent for journalists and technology influencers.

More than 70 per cent of respondents are comfortable with their employer's use of AI - the highest rate amongst countries surveyed, while 60 per cent are comfortable with the media's AI usage.

Trust issues outweigh other barriers
Despite high overall trust, some barriers to AI adoption exist in Mainland China. Among infrequent users, 43 per cent cite trust concerns such as data protection, 28 per cent worry about how data will be protected, and 19 per cent are concerned about how their data will be used. Issues of motivation and access affect 40 per cent, while discomfort with technology is cited by just 15 per cent.

However these barriers are significantly lower than in Western markets, where 55 to 70 per cent of infrequent users identify trust as the main obstacle to AI adoption.

Ultimately, the Edelman Flash Poll highlights a simple point: trust shapes adoption. Mainland China’s high public confidence supports faster and broader use of AI, while lower trust in Western markets aligns with a more cautious pace. These differences underline how public attitudes influence the trajectory of technological change across regions.

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Medill survey identifies key capabilities for the modern CCO

Medill Executive Education at Northwestern University has released its Medill 2026 CCO Monitor Survey Results, “The Medill CCO Monitor: Defining the Competencies of C-Suite Success.”

Conducted between September and November 2025, the survey features responses and insights from 125 senior communications executives from across industries.

Participants shared insights into the modern chief communications officer role, including the importance of being a business leader first, a comms leader second; developing leadership, judgement, and influence; and maintaining curiosity and learning.

Key survey findings include:

  • Respondents ranked strategic business thinking and financial acumen (66 per cent), executive presence and ability to counsel C-suite leaders (66 per cent), and mastery of the communications craft (53 per cent) as the three most important skills for success as a CCO.
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  • In response to the most important professional development experiences for future CCOs, 91 per cent of participants selected working across comms disciplines as the most critical, followed by managing teams (68 per cent) and crisis management (55 per cent).
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The St. Regis Hong Kong bolsters comms team with Director appointment

The St. Regis Hong Kong has announced the promotion of Vivian Wan to Director of Marketing Communications. In her new role, Vivian leads the hotel’s marketing and communications function, overseeing the development and execution of integrated strategies that increase The St. Regis Hong Kong’s brand presence.

She also drives guest engagement and supports commercial objectives across local, regional, and global markets.

“I am honoured to take on the role of Director of Marketing Communications at The St. Regis Hong Kong. I look forward to working with our talented team to craft compelling narratives and innovative campaigns that celebrate the hotel’s timeless luxury, exceptional service and unique experiences."

Vivian was most recently Assistant Director of Marketing Communications at the hotel. She brings more than a decade of industry experience, her career spanning luxury hospitality and F&B, having held roles at Rosewood Hong Kong, Aqua Restaurant Group, Maximal Concepts, and Hysan Development Company. 

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SEC Newgate launches Japan business, appoints Mai Mizuta as Managing Partner

 SEC Newgate has announced the launch of an office in Tokyo, marking the group's expansion into Japan. This new location builds upon its current presence in Asia, where it currently counts offices in Shanghai, Hong Kong, Singapore, and Australia, as well as affiliates across the region.

Leading SEC Newgate Japan's operations is Mai Mizuta, who joins as Managing Partner. She brings experience advising senior corporate leaders and global investors in reputation management, shareholder activism, cross-border M&A, and crisis communications. Mai was most recently at Teneo, where she established the firm's Japan business, and previously spent more than a decade with ION Analytics, where she served as Asia-Pacific Content Director for Mergermarket and Dealreporter.

"I am delighted to join SEC Newgate and establish the firm's presence in Japan at a time when the country's corporate, financial, and political landscape is undergoing significant transformation," commented Mai. "SEC Newgate's global platform and integrated advisory capabilities position us well to support both Japanese and multinational clients as they navigate increasingly complex strategic and reputational challenges domestically and internationally."

The Tokyo office will support Japanese and international corporates, financial institutions, and private equity firms on their domestic and international corporate affairs priorities. Services include reputation and crisis management, stakeholder engagement, financial communications, cross-border M&A, and shareholder activism defence. 

The agency shared that the expansion comes as Japan undergoes significant transformation across its corporate, financial, and geopolitical landscape, driven in part by ongoing corporate governance reforms and increasing engagement from global investors. At the same time, Japanese companies are navigating complex global environments under geopolitical uncertainty and evolving stakeholder expectations.

"Japan is the world's fourth largest economy and a vitally important market across the Asia-Pacific region and around the world," said Brian Tyson, Deputy Group CEO, Head of APAC Region, and Chairman of SEC Newgate Australia. "Trade, investment, and corporate engagement between Japan and the rest of the world are only going to increase in the coming years. Establishing this new office in Tokyo means we can provide seamless advice to Japanese companies domestically, through Asia and around the world as well as providing multinationals support in this economically critical market."