Stratworks has been appointed PR and digital partner by IKEA Philippines. As part of the remit, the agency will support the retail brand's efforts to deepen local engagement and share its story with the Filipino communities.
"Our mission is to create a better everyday life for the many people, and finding a partner that deeply understands the Filipino heart was crucial," Earl Kevin Margallo, Marketing & PR Manager of IKEA Philippines, said. "We chose Stratworks because of their meaningful, genuine brand and audience connection, and their track record as a top digital marketing and PR agency demonstrate a clear alignment with our values and our vision for connecting with our customers."
Mark Christian Parlade, Managing Director of Stratworks, shared, "IKEA's vision aligns closely with how we see our role in communications - to help brands earn their place in people's lives by being useful, thoughtful, and true to who they are. We're excited to bring our local expertise and strategic capabilities to support IKEA in resonating even more deeply with Filipino families - from all walks of life, across all life stages."
(Picture: IKEA Philippines' Inspiration and Communications Manager Jasmin Ferrero-Cruz (third from left) and her team in a photo with Stratworks headed by Mark Christian Parlade, Managing Director (first from left) and Robbie David, VP of Client Services (second from left).