StickyGinger, a creative communications agency headquartered in the GCC, has announced its latest strategic win and appointment as the PR agency for a subsidiary of Union Properties, Dubai Autodrome, one of the region’s motorsport and entertainment destinations. The agency oversees all PR efforts for the Autodrome’s 2025–2026 season, supporting its major motorsport events, entertainment calendar, new experiences, and brand positioning as Dubai’s home of racing and adrenaline-driven lifestyle.
As part of the new partnership, StickyGinger will amplify Dubai Autodrome’s role as a destination of choice for motorsport enthusiasts, families, corporate groups, and global racing moments, while also expanding visibility for its evolving offering, including race championships, track experiences, karting, and community programmes.
“Dubai Autodrome is an institution in the region’s motorsport landscape, and we are incredibly proud to be selected as its PR partner for the upcoming season. This appointment reflects our team’s deep understanding of automotive culture, as well as our ability to elevate destinations that offer adrenaline, lifestyle, and community. We look forward to supporting Dubai Autodrome as it enters an exciting new chapter of growth,” said Lucy Freeman, Co-Founder of StickyGinger.