Natasha Cruz has announced the launch of CRUZ. Communications, specialising in strategic PR for beauty, lifestyle, travel and design brands.

With 12 years of industry experience, the agency's offering includes crafting bespoke strategies that engage, elevate and expand presence through media relations, influencer marketing, brand strategy and event planning. 

"CRUZ. Communications operates with a singular focus: to create impact and deliver results. Our tailored services are designed to help brands navigate crowded markets, stand out and connect authentically," said Natasha. 

"Whether launching a new product, executing brand partnerships or hosting elevated brand experiences, we bring strategic insight and a refined aesthetic to every brief."

The agency invites beauty, lifestyle, travel and design brands seeking purposeful PR partnerships to connect with CRUZ. Communications. 

Sportsbet has welcomed Grant Smith as Head of Strategic Communication & Reputation. He was the interim Head of Media & Communications at headspace. 

Grant has held senior comms roles across the superannuation, aviation and climate change spaces. He has also been GM at Edelman and Associate Director at Hill & Knowlton in the UK. 

Max Dudley has been welcomed at Queensland Health as Executive Director, where he will be responsible for leading the department's strategic communications, stakeholder engagement, media relations and brand strategy functions. He was at SEC Newgate as Associate Partner. Prior to this, Max worked in the broadcast journalism field at Nine and Southern Cross Austereo.