Assembly has announced a merger with ADK Global, a network of overseas subsidiaries managed by ADK Holdings Inc., following its
acquisition by Stagwell.A As part of the transition, ADK Global operates under the new banner ADK Global Powered by Assembly.A
Local leadership will remain at the helm of the new holding company, with Yasuyuki Katagi, former CEO of ADK Global, now taking on the post of Chief Integration Officer, APAC for the combined agency.A
"ADK Global joining forces with Assembly gives clients unparalleled access to creativity, brand performance, and regional depth - all in one partner," said Rick Acampora, Global CEO of Assembly. "This isn't just about scale. It's about delivering smarter, more connected omni experiences to make brands perform amidst the region's most complex marketing challenges."
As part of Stagwell's APAC growth strategy, this integration brings together creative, media, commerce, and data under Assembly in the region. It is supported by Assembly's presence in Australia, Hong Kong, India, Japan, Mainland China,A Malaysia, the Philippines, Singapore,A South Korea,A Taiwan,A Thailand, and Vietnam,A as well as the agency's proprietary experience engine,A STAGE.
"This isn't just a regional expansion - it's a redefinition of what full-service, integrated marketing means in APAC," said Richard Brosgill, CEO of Assembly APAC. "We're bringing together the best of both worlds: ADK Global's creative heritage and cultural fluency with Assembly's global scale and connected media expertise. We're not just responding to market demand - we're setting the pace of change."
"ADK Global has a proud legacy of creative leadership in Asia," added Yasuyuki. "Now, with Assembly, we're not just preserving that legacy - we're elevating it. Our clients will continue receiving the same high-impact creative and content, now backed by deeper media expertise, tools, and technology."