SPRG Malaysia names General Manager

Lynn Thakurta has stepped into a new role as Head of Marketing & Communications at Maybank Investment Banking Group. Based in Kuala Lumpur, she leads the Group’s internal and external communications strategy and oversees its marketing function.

Lynn brings close to two decades of experience in financial‑sector communications and marketing, having held roles across Standard Chartered, CIMB, Maybank, and Hwang Investment Management. 

Emilie Zhang has been appointed as the Director of Marketing Communications at Mandarin Oriental Hotel, Hong Kong. In this role, she drives PR and marketing communications strategy, including overseeing media relations, content and brand messaging, partnerships, and promotional campaigns to enhance visibility and engagement.

Emilie brings close to a decade of experience from her previous roles at Four Seasons Hotels and Resorts, and most recently, Langham Hospitality Group. 

Malaysian ice cream brand, Inside Scoop, has appointed GO Communications to lead PR and communications efforts for its new campaign, Rasa-Rasa Malaysia. The campaign runs in conjunction with Visit Malaysia 2026.

Edmund Tan, Co-Founder of Inside Scoop (pictured right) said, “With ‘Rasa-Rasa Malaysia’, we wanted to capture the feeling of travelling through this country in a way that people could taste. Every flavour was created with much thought. It wasn't just a matter of incorporating an ingredient famous in a state. We wanted to inspire a sense of place, pride and personality.”

“We also brought GO Communications on board as they understand how to take a campaign concept such as this and give it a much larger voice,” he added. “They know how to find the emotional thread within an idea and help it resonate far beyond the product itself.”

Commenting on the appointment, CEO of GO Communications, Peter de Kretser said, “We’re delighted to work with the Inside Scoop team to bring this campaign to life. It celebrates Malaysia’s diversity in a way that feels fresh, fun and easy to connect with, and we’re excited to help share that story.”