Spotlight Asia has been appointed by Kimpton Maa-Lai Bangkok as its official agency on retainer to lead food & beverage communications, experience design and local engagement strategy. Under this partnership, the agency will oversee an integrated scope including strategic communications, brand storytelling, media relations, influencer programming, and experience-driven activations and rotating seasonal concepts.
“Kimpton is more than just a hotel - it’s a social hub,” said Shaun Pham, Founder & CEO of Spotlight Asia. “Our goal is to turn every dining moment into a story worth sharing, and to connect Bangkokians emotionally and experientially with the brand - whether they’re hotel guests or locals just dropping in for a Negroni or Sunday brunch.”
“Spotlight Asia brings both the creative insight and operational muscle we need to elevate our dining experiences,” said Patrick Both, General Manager of Kimpton Maa-Lai Bangkok. “They understand the nuance of speaking to both Thai and international audiences - and how to build community around a brand.”