Specsavers has consolidated its earned communications activity across Australia and New Zealand, appointing Ogilvy PR as its new agency partner after a competitive pitch process.
Ogilvy built a bespoke team for Specsavers with NZ agency One Plus One to deliver a response to support Specsavers across its strategic national consumer public relations plan, and will now lead earned integrated communications in both markets. As part of the appointment, Ogilvy PR has been tasked with further strengthening Specsavers’ brand presence and connection, working with other agency partners, including EssenceMediacom and TBWA.
Specsavers Australia & New Zealand Head of Awareness and Consideration, Anri McHugh said: “After a close-run pitch process, we selected Ogilvy for its earned-first strategic approach and commitment to fresh creative thinking, collaboration and shared values. We are very excited about what we can deliver together to ensure the Specsavers brand continues to change people’s lives through better sight and hearing.
“We would like to thank our incumbent PR agency partners - Mango NZ, AMPR, and Health Haus. We’ve had some unforgettable times with our incumbents through relationships spanning several years and many campaigns."
Ogilvy PR Australia’s Group Managing Director, Daniel Young said, "From our very first conversations, it was clear that we share a culture that puts people and creative ambition at the heart of everything we do. That alignment, teamed with our expertise across earned creativity, social and influence will be the foundation for daring, innovative, and culturally resonant work that delivers real impact.”
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