Special PR has announced the promotion of Senior PR Manager, Sophie Harsent, to Content Director. She has been part of the agency for over four years, building and executing integrated work across the agency’s client portfolio, including KFC, Whittaker’s, Kathmandu, and Jaguar Land Rover NZ.
Throughout her tenure, Sophie has led and shaped content across various formats, from earned media campaigns and influencer-led activations, to social-first storytelling and production. She’s also developed creative concepts and led production across channels.
Special PR Managing Director, Kelly Grindle, said: “Sophie can concept an idea, map out production and rewrite a script on the go - all while making it look effortless. Watching her grow into this role has been one of the highlights of building this team, and I couldn’t be more proud of her.”
Sophie said: “PR has always been about earning attention, but where and how audiences engage has fundamentally shifted. Content is now the connective across everything we do, bridging earned, social and owned in a way that makes the whole greater than the sum of its parts. This new role will allow me to push that further for our clients across the entire agency.”