Solo consultants combine to launch Nomen Partners

Three Australian independent communications professionals, Harrison Polites, Melissa Mack, and Alexander Liddington-Cox, have joined forces to launch boutique public relations firm, Nomen Partners.

The trio are former journalists, who've worked at The Australian, Business Spectator, Schwartz Media, and The New Daily.

Nomen stated that it will move away from the traditional agency model,  enforcing  a strict limit of clients per partner to protect its quality of service. Clients will work directly with a senior partner, with access to expertise across the broader team.

The agency launches with clients, including Giant Leap, Boman Group, FinTech Australia, Bodd, Simplifi, and Revium.

Alexander said: “We chose the name Nomen because it’s the Latin word for noun. We are stewards to our clients and their ideas.

“In our view, quality stewardship requires two things: firm policies to protect the time of our clients, and support for our industry to strengthen trust in media. There has never been a more important time to take true stewardship of your brand narrative as AI changes the way we create, search and understand information in real time.”

Melissa added: “We’ve led the boom of independent PR consultants and seen how successful this has been for our clients. We are now joining our own businesses to offer the same benefits of hiring a fractional head of communications and adding the experience, resilience and creativity of a team of leaders making for an exponentially better PR offering.”

Nomen is also developing policy proposals to help the communications industry do its part to reverse the decline in journalistic media.

Harrison said: “We’re committed to practising in a way that respects and, where we can, sustain new and existing journalism media work. As a collective, we’re able to do more for the industry and have ideas on this that we’ll look to launch and announce at a later stage.”