Global fitness technology brand, iFIT, has appointed Sling & Stone as its consumer agency of record in Australia.
Sling & Stone is leading an integrated communications program spanning earned media, creator marketing, strategic partnerships, and experiential activations.
The agency’s immediate focus centers on launching iFIT’s new Ultra 1 Reformer range and driving awareness for the new Sydney Experience Centre in Waterloo. Looking ahead to November, Sling & Stone will lead the Australian launch of the iFIT Personal Training app.
The partnership will also showcase iFIT's broader connected fitness ecosystem, combining its interactive digital workout platform with premium NordicTrack equipment, including treadmills, reformers, exercise bikes, rowers and ellipticals.
Shannon McBride, Marketing Manager Australia & New Zealand at iFIT, said: “Sling & Stone stood out for its fresh strategic thinking, extensive media and creator networks, and ability to translate our global offering into creative, culture-forward Australian campaigns.
”We're looking forward to continuing to build iFIT brand momentum, drive NordicTrack hardware sales and grow our subscriber base in Australia.”
Nichole Provatas, Managing Director, Australia, Sling & Stone, added: “iFIT represents the next evolution of fitness tech: intelligent, immersive coaching that adapts to real life. For Sling & Stone, this partnership hits our sweet spot across consumer tech, culture, and health and wellness.
”Through earned storytelling, strategic partnerships, and creator-led campaigns, our focus is on building deep brand relevance across Australia and redefining what intuitive fitness looks like. How exciting is that!”