Animal care and handling solutions company, Shoof International, has appointed Tonic Communications to lead its public relations, social media and brand communications strategy across Australia and New Zealand.
The appointment follows Shoof's recent rebrand, with the company now focused on reinforcing category leadership, growing market share, and building deeper digital engagement across Australasia.
Tonic Communications will lead all aspects of public relations, corporate profiling, brand storytelling, and always-on social media content. The agency's remit includes strengthening brand awareness, engaging rural and veterinary audiences, and positioning Shoof as a trusted voice in animal care.
General Manager of Tonic Communications, Georgia Coleman, said: "We're excited to help tell Shoof's story in a way that resonates with farmers, vets, and animal owners alike.
"With more than 40 years of heritage in the rural sector, Shoof has a legacy built on trust, innovation, and practical solutions. Our role is to bring that story to life through earned media, social content, and brand storytelling that builds long-term affinity in smart and scalable ways."
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