Shamrock Capital, a Los Angeles-based investment firm specialising in the media, entertainment, content, communications, sports, marketing and education sectors, has announced that it has made an investment in Penta Group from Falfurrias Management Partners.
Penta, headquartered in Washington D.C., currently has locations in Hong Kong, Singapore, New York, San Francisco, London, Brussels, Paris, and Dublin. This acquisition aims to drive the agency's growth trajectory, while further investing in its proprietary data, analytics and AI capabilities and building out its scaled global footprint.
"We are excited to partner with Shamrock and capitalize on the exciting opportunity ahead," said Matt McDonald, CEO of Penta Group. "Their deep expertise in media, communications, marketing and technology, combined with their collaborative and growth-oriented approach, will be highly valuable as we continue to scale our innovative solutions globally and serve as an indispensable guide to an uncertain world.
"We are seeing a strong response to our unique approach with our Fortune 500 and global clients. People recognize a need for innovation in our space to meet the moment, and we are experiencing strong validation in the market for our offering. Over the next few years, we will continue to ambitiously expand our team and capabilities while continuing to deliver measurable results for clients."
Laura Held, Partner and member of the Executive Committee of Shamrock Capital, said: "Penta is redefining what it means to be a trusted partner to global brands, by weaving data and insights into all components of its offering.
"This approach enables them to provide trusted, data-driven counsel to C-suite executives facing complex decisions that impact their brand performance, stakeholder reputation and stock price. In the current market environment the stakes have never been higher, and Penta's approach is resonating strongly with global leaders across multiple sectors, from financial services and healthcare to technology and education."