Sydney-based boutique PR and communications agency, SHA Communications, has been named the agency of record for Salt Lab.
SHA will lead earned media, brand collaborations and storytelling for Salt Lab as it enters its next chapter of growth, including the rollout of new product innovations and continued investment in impact-led initiatives.
SHA Communications' Founder and Director, Sarah Humphries, said: "Salt Lab is so much more than a wellness brand, it's a movement rooted in sustainability, education, and empowerment.
"We're thrilled to partner with Clementine and her team as they continue to scale with purpose, and champion a vision of wellbeing that nourishes people and the planet."