Zeno Group has announced several senior appointments, including Matt Lackie (pictured centre), who joins in the newly created role of President, International Strategy + Global Technology.
Formerly Global CEO of Axicom and Chair of Burson's Global Technology Practice, Matt will help shape and advance the agency's international strategy and global technology business.
Reporting to Global CEO, Barby K. Siegel, he will partner with leaders across Asia Pacific, North America, Latin America, and Europe to strengthen cross-border growth and collaboration as well as identify new opportunities across Zeno's global network.
He will also partner with Karyn Barr, Head of Technology Communications for Zeno US, in addition to other technology leaders to strengthen and connect the agency's capabilities across AI, enterprise and consumer technology, and other areas of client demand.
Matt has spent more than two decades helping organisations manage transformations, build reputation and growth at the intersection of technology, business, and culture.
Lisa Sullivan (pictured right) joins Zeno Group as Managing Director, Zeno West, where she will lead the firm’s West Coast business in the US, partnering with clients across communications, marketing, and innovation.
Jake Green (pictured left) joins as Executive Vice President, Strategy. He will work across strategy, reputation, audience intelligence, and business growth.
Barby said: “AI, technology and business transformation are reshaping every organisation, regardless of industry. These appointments reflect our commitment to continually evolve, not by changing who we are, but by strengthening how we help clients succeed. Communications and reputation are business imperatives that shape growth and competitive advantage. Our clients need counsel that connects business strategy, marketing and communications in ways that create measurable value.
“Matt, Lisa and Jake bring a strong track record of helping organisations turn communications and reputation into drivers of business success, which aligns well with Zeno's focus on helping clients navigate both what's now and what's next. Above all, they embody what has always made Zeno, Zeno: ambition, curiosity, kindness, collaboration and an unwavering commitment to creating meaningful client impact.”