PR News
SenateSHJ

SenateSHJ unveils study on conditions needed for energy transition success

SenateSHJ has revealed a new report, "Five Conditions for Social Licence", exploring how organisations can facilitate energy transition by building community trust and acceptance. The report also provides communications guidance to help projects secure social licence.

The research highlights that successful energy transition relies on securing 'social licence', community approval for infrastructure developments on their land. SenateSHJ identifies five conditions for securing this: communities must understand the project’s necessity, volunteer their site or accept the proposed location, believe benefits outweigh perceived risks, co-create solutions, and trust developers and regulators.

Bronwyn Raso, Head of Engagement at SenateSHJ, commented, “Without genuine stakeholder engagement, even the best-designed projects risk delays, opposition, and reputational damage.”

The framework can also guide other community-focused projects, including healthcare, housing, and transport, helping leaders build trust and long-term partnerships.

Previous story

Papaya PR adds Account Director to the team

Next story

Say Hello to new CEO, Sam Kelly

You might also enjoy

Michelle
Moves

Michelle D’Heureux steps up as Director, Communications & Public Affairs ANZ

Michelle D’Heureux has taken up a promotion at Johnson & Johnson as Director, Communications & Public Affairs ANZ. She initially joined the team in 2022 as Senior Manager, Communication & Public Affairs.

Michelle has previously held a number of comms roles within the pharmaceutical, property, and food manufacturing sectors.

Lisa
Moves

Lisa Harmer joins Australian independent think tank

Lisa Harmer has been brought in as Media and Government Relations Lead at CEDA - Committee for Economic Development of Australia. She was previously GM of Communications and External Relations at Powering Skills Organisation. Prior to this, Lisa held in-house roles within the mental health and NFP spaces. 

Ruder
Moves

Ruder Finn Era bolsters Vietnam operations with new MD

Ruder Finn Era has appointed Huong (Hailee) Le as Managing Director, Vietnam. Based in Hanoi, she will lead the firm's Vietnam business as it expands its strategic advisory capabilities across the region.

Hailee brings more than 15 years of communications experience in Vietnam. She joins Ruder Finn Era from Pioneer Consulting, where she spent more than 13 years, most recently as Managing Partner, advising local and multinational clients on corporate, brand and reputation strategy. Hailee has worked with various organisations, including McKinsey, Traveloka, and Mambu across corporate communications, thought leadership, market entry positioning, and trade communications.

"Hailee's appointment is about putting genuine senior firepower exactly where our clients need it, in-market and accountable for outcomes," said Anthony Larmon, Managing Director, Southeast Asia, Ruder Finn Era.

"Vietnam's 8.02% GDP growth in 2025, the strongest in ASEAN, is fueling a new wave of multinational investment and demand for senior, AI-enabled communications counsel delivered in-market. Success here depends on people who understand its communities, not global playbooks applied from afar. We don't outsource, we don't hand off, and we don't localize templates. We design AI-powered strategies led by experienced consultants who own the work end to end."

Hailee shared, "I'm excited to join Ruder Finn Era at a time when communication is being reshaped by both technology and rising expectations from clients. AI has the potential to make our work smarter, faster and more insightful, but its real value comes from combining it with human judgment, local market understanding, and trusted client relationships. As we continue to grow in Vietnam, I'm looking forward to helping organisations embrace that balance and stay ahead of what's next."