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Global fitness technology brand, iFIT, has appointed Sling & Stone as its consumer agency of record in Australia.

Sling & Stone is leading an integrated communications program spanning earned media, creator marketing, strategic partnerships, and experiential activations.

The agency’s immediate focus centers on launching iFIT’s new Ultra 1 Reformer range and driving awareness for the new Sydney Experience Centre in Waterloo. Looking ahead to November, Sling & Stone will lead the Australian launch of the iFIT Personal Training app.

The partnership will also showcase iFIT's broader connected fitness ecosystem, combining its interactive digital workout platform with premium NordicTrack equipment, including treadmills, reformers, exercise bikes, rowers and ellipticals.

Shannon McBride, Marketing Manager Australia & New Zealand at iFIT, said: “Sling & Stone stood out for its fresh strategic thinking, extensive media and creator networks, and ability to translate our global offering into creative, culture-forward Australian campaigns.

”We're looking forward to continuing to build iFIT brand momentum, drive NordicTrack hardware sales and grow our subscriber base in Australia.”

Nichole Provatas, Managing Director, Australia, Sling & Stone, added: “iFIT represents the next evolution of fitness tech: intelligent, immersive coaching that adapts to real life. For Sling & Stone, this partnership hits our sweet spot across consumer tech, culture, and health and wellness. 

”Through earned storytelling, strategic partnerships, and creator-led campaigns, our focus is on building deep brand relevance across Australia and redefining what intuitive fitness looks like. How exciting is that!”

Philippa Perry has been welcomed at BHP Perth as Manager of the WA Communications team, supporting the company’s iron ore business. She was previously at IMDEX for two years as Head of Communications and Sustainability. Prior to this, Philippa worked as Head of Media and Issues at Telstra, External Relations Director at Lion and spokesperson at nbn Australia.

Debra Wong has started a new role as Manager, Marketing & Communications at BDO Malaysia.

In the role, she is responsible for editorial review, executive content and media pitching.

Prior to this, Debra served as Senior Copywriter, APAC & South Asia at AICPA & CIMA, where she oversaw content strategy and brand governance across 18 markets.