Science Centre Board has appointed AKA as its public relations agency, tasking the agency with elevating the Centre’s brand profile, sustaining media visibility for its exhibitions and programmes, and driving attendance across its attractions.
Under the remit, AKA will provide integrated communications support spanning media relations, influencer engagement, corporate communications, LinkedIn content and campaign development. The agency will adopt an “always-on” communications approach, combining long-term planning with ongoing execution across content creation, media engagement and activations, while aligning PR efforts with broader marketing initiatives.
“We believe that science is most powerful when it becomes part of how people see and experience the world around them. Our ambition at the Centre is to create moments that surprise, delight and stay with people in ways they don’t expect but instantly connect with,” said Jonathan Ye, Senior Director, Engagement, Science Centre Singapore, on the appointment.
He further shared that the partnership will help amplify the Centre’s vision and create new opportunities for more people to engage with science in their everyday lives, while deepening the connection between science and society as it moves towards the New Science Centre.