SBM Marketing Communications has rebranded to Lumitas.
The rebrand reflects the agency’s expanding communications and creative capabilities, investment in proprietary technology, AI-enabled workflows, new facilities and an integrated delivery model spanning Australia and Chennai.
It also brings together creative, communications, production and technology into one connected team designed to help organisations navigate the marketing landscape.
The name draws inspiration from the concepts of light (Lumen) and truth (Veritas), reflecting the business's heritage in photography and creative production, and its communication and PR capabilities.
James Hannan, CEO of Lumitas, said: "SBM has been part of the marketing industry for more than 50 years and we're incredibly proud of that history. Lumitas builds on that, creating a brand that better reflects who we are today and the future we're building for our clients.
“The business changed before the name did. Lumitas simply gives us a clearer identity for where we are now and where we're heading, which is all in aid of making life easier for our clients.”