Goldfield & Banks has expanded its strategic communications program with the appointment of SBCo to lead public relations and communications, as it accelerates brand strategy globally.
The fragrance company has a partnership with Prestige Brands Australia, which reflects the continued investment in building the profile of its luxury fragrances through a communications strategy spanning media, brand storytelling, partnerships and industry engagement.
SBCo, led by luxury communications specialist Sally Burleigh, will oversee media relations, strategic partnerships, industry profiling and brand storytelling for the portfolio through to the end of 2026. With more than two decades of experience across luxury, beauty, fashion, travel and lifestyle sectors, she has represented many of Australia's leading premium brands and founder voices, bringing relationships across consumer, business and trade media.
Sally said she was honoured to be partnering with the business’ key portfolio: "Prestige Brands Australia has curated an exceptional portfolio of globally respected luxury brands, each with a distinctive story and strong point of difference.
"I look forward to working alongside the brand founders, international executives and passionate Prestige Brands team to further build awareness and increased engagement for these remarkable houses in Australia.”