SBCo adds luxury fragrance brand to its portfolio

FINN Partners has named Anusuya Mitra as Partner to lead the agency’s corporate communications in Hong Kong and accelerate strategic growth across Hong Kong, Greater China and the APAC region.

She brings over 17 years of agency and in-house experience across Hong Kong, Shanghai, and Mumbai. Her mandate includes driving business development, winning strategic client remits where corporate storytelling and brand reputation are central, alongside team growth.

"I love the art and hustle of communications - it suits my high-energy, people-first style. There's nothing quite like the rush of diving into a brand-new sector, decoding its nuances, and turning a business challenge into a killer narrative," said Anusuya. "I am thrilled to be part of FINN Partners because of their strong reputation for combining global reach with deep local insight. I admire the agility and global-local synergy and am ready to go after meaningful remits where brand reputation really matters, while making sure our teams deliver incredible work with love."

"Anu brings a proven track record of navigating regional landscapes and executing integrated corporate communications strategies," said Annouchka Behrmann, Managing Partner, FINN Partners Greater China. "Her understanding of cultural nuances across India, Mainland China, and Hong Kong will be valuable as we grow our portfolio and deliver communications excellence for our clients.”

She has experience supporting diverse client sectors across logistics, technology, property, and education such as Pacific Basin, CBRE, Central Crossing, FedEx, New Development Bank, Hong Kong Talent Engage, Lenovo, HP, Honeywell, and BMC Software. Most recently, she was Regional Director - Corporate Communications at Sinclair in Hong Kong. Her career includes pivotal roles at brands and agencies, including FedEx Express APAC, Ketchum, Duhno Marketing, WPP, We. Communications, Archetype, and Adfactors PR.

Hamish Cardwell has joined the New Zealand Drug Foundation as Senior Communications Advisor. He has made the move to communications following more than a decade at RNZ, most recently as Wellington Bureau Chief.

POP MART has appointed GO Communications to provide public relations and communications support for two fan-focused initiatives in Malaysia.

The first activation was a HACIPUPU artist Meet & Greet and Malaysia-exclusive product launch at POP MART Gurney Plaza in Penang, followed by the Twinkle Twinkle Farm Tales Pop-Up at The Exchange TRX in Kuala Lumpur.

POP MART said: “GO Communications has supported us in sharing these stories with the right audiences and building awareness around each experience. As our community here continues to grow, we look forward to creating more fresh ways to reward that passion and bring fans even closer to the IPs they love.”

Peter de Kretser, CEO of GO Communications, added: “POP MART has grown to become such a cultural force around the world and a pop culture icon, bringing its distinctive characters and creative universe to fans across more than 90 countries and regions.

“This global success reflects the strength of its IPs, the creativity of its artists and the passionate communities that have formed around them. Naturally, we’re very excited for this opportunity to help translate that global momentum into locally relevant stories and experiences for Malaysian fans.”