Moves

Sandpiper welcomes new Shanghai-based Director

by Telum Media

25 November 2025 1:14 AM

2 mins read

The Sandpiper Group has appointed Estelle Xu as Director in Shanghai. In this new role, she is responsible for leading the office's growth in strategic communications, issues and crisis counsel, and reputation advisory for Chinese companies going global, as well as multinational and domestic clients navigating the Chinese business landscape.
This appointment also sees Estelle managing the office’s strategic development and senior client advisory capability advancement to support Sandpiper's expansion in Mainland China. Furthermore, she is to work closely with the firm's leadership and teams across Asia Pacific and the Middle East to build out the financial comms and special situations advisory offering.

With 15 years of media, law, and corp comms experience, Estelle has advised clients through market transitions, regulatory challenges, and corporate events. With experience working alongside senior executives across industries, she specialises in corporate communications, financial and transactional communications, restructurings, compliance matters, and crisis situations.

Emma Smith, Chief Executive Officer of Sandpiper, said, “Shanghai is an essential market for our clients, and Estelle brings a combination of strategic insight, financial communications experience, and crisis and issues expertise to accelerate the development of our team and capabilities on the ground. Her leadership will be central to strengthening our presence in mainland China and enhancing the support we provide across our regional network.”

On her appointment, Estelle commented, “I am excited to join Sandpiper at a time of such strong momentum across the region. Businesses are facing unprecedented opportunities and challenges, requiring trusted advisors with both a global perspective and deep local knowledge. I look forward to partnering with our talented team to further expand our Shanghai presence and support clients as they manage reputation, risk, and transformation.”

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