Saggirio adds private business and lifestyle club to client roster

The Bimasena, a private business and lifestyle club, has appointed independent PR agency Saggirio Communications to lead its strategic communications across Indonesia, Singapore, and Malaysia.

Supporting The Bimasena’s next phase of growth and regional brand positioning, the agency is working closely with the club to shape and communicate its evolving vision to a new generation of leaders and professionals through media relations, executive profiling, thought leadership, and editorial storytelling. The partnership focuses on building awareness around the brand’s approach to business, culture, hospitality, and community, while introducing its new wellness spaces.

Adriel M. Simorangkir, Managing Director of The Bimasena, commented, “We are delighted to be working with Saggirio Communications to strengthen our brand presence further as we introduce our new wellness space across our key markets. We look forward to extending our reach and sharing The Bimasena’s enduring legacy, alongside our commitment to delivering elevated hospitality experiences.”

"The strongest brands are built not only through visibility, but through the stories, conversations, and communities that grow around them," said Retta Oktaviani, Managing Director of Saggirio Communications.

"The Bimasena has a distinctive story shaped by its legacy, its community, and its role as a place where ideas and relationships come together. As the club enters its next chapter, we look forward to bringing that story to a wider regional audience through meaningful conversations and editorial storytelling."