"At Ruder Finn, we are leveraging AI to strengthen how we protect and advance our clients� reputations, helping them stay ahead, act smarter, and build lasting trust with their stakeholders," said Elan Shou, Global Chief Growth Officer and Managing Director of Ruder Finn Asia.
Elan shared that the RFBrandProtect.ai platform comprises six core services,A including crisis simulation, real-time monitoring, predictive planning, and AI-driven crisis response. She continued, "Our leadership in AI-driven communications is further reinforced by the appointment of futurist and former OpenAI executive Zack Kass as Chair of our one-of-a-kind AI Advisory Council - guiding how we apply AI to real-world client work."
The tools and services include:
- BRAND Watcher AI, a service that starts by monitoring brand mentions on social media, news outlets, forums, and alternative media channels. Combined with an AI-driven system that analyses issues by severity and provides recommendations, it then sifts through data to offer crisis strategies.A
- AISEO, a solution for LLM optimisation to address the influence of AI and Large Language Models (LLMs). It monitors brand representation on AI-driven platforms to identify misinformation, bias, and inaccuracies while providing tools to correct and refine digital presences.A
- SONAR Crisis Simulation, an experience simulating real-world challenges. Guided by Ruder Finn's strategists, it aims to foster organisations' strategic thinking and improve decision-making under pressure, while building up practical insights and crisis response agility.
- SONAR War Room,A an AI-powered command centre designed to boost real-time crisis detection and response capabilities. It integrates live social media sentiment analysis, predictive analytics, and stakeholder mapping.
- EchoLocatea��, which combines scenario planning with real-time crisis management. The EchoLocatea�� Scenario Planner uses AI-driven predictive modelling to enable Ruder Finn's consultants to conduct planning workshops for clients. The EchoLocatea�� Crisis Manager is an online mobile-friendly portal that provides guidance for frontline teams during crises.
"RFBrandProtect.ai represents a significant leap forward in brand management," he concluded. "By integrating cutting-edge AI technology with expert human oversight, we aim to redefine how brands prepare for and respond to crises, ensuring they remain resilient, relevant, and trusted in an ever-changing world."
