Rixos Hotels has appointed Brazen MENA as the strategic public relations partner for the launch of Rixos Obhur Jeddah, Saudi Arabia’s all-inclusive family and lifestyle resort, following a competitive pitch. The agency will lead launch communications for the property, with a remit spanning strategic media relations, content development, influencer engagement, and storytelling around the brand’s signature ‘all-inclusive, all-exclusive’ philosophy.
Louise Jacobson, Managing Partner at Brazen MENA, commented, “This is a hugely exciting win for the agency. Rixos Obhur Jeddah isn’t just a resort – it’s a game-changing destination that speaks to where Saudi tourism is heading. Our expertise in lifestyle, hospitality, and market-first openings puts us in a prime position to help bring the launch to life and create lasting impact.’’
Mohammed Al-Khatib, General Manager of Rixos Obhur Jeddah, added, “We are delighted to partner with Brazen MENA at this pivotal moment for the Rixos brand in Saudi Arabia. As a milestone launch, it was essential to find a PR partner who understands the market and brings bold, creative storytelling. Brazen MENA stood out for their strategic thinking, local insight, and passion for lifestyle-driven communications – we’re excited to bring this destination to life together."