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Proton

Rita Monica Cruz to drive comms back at the automotive company

Proton has welcomed Rita Monica Cruz as its new Marketing Communications Manager, where she will oversee product communications, media strategy, and digital marketing initiatives to strengthen brand presence and engagement across key markets.

Based in Malaysia, Rita was most recently the Marketing Manager at GoCar Malaysia. She brings with her over a decade of experience in the automotive and communications industry, having previously held roles at Proton, Nissan Malaysia, and Pixarus Communications.

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Shuhui Fu takes on a new comms lead

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Shuhui Fu takes on a new comms lead

Gprnt, a fintech initiative started by the Monetary Authority of Singapore, has appointed Shuhui Fu as Head of Marketing & Communications. Based in Singapore, she leads the development and execution of Gprnt’s marketing, branding, and strategic communications efforts.

Shuhui also shapes the company’s narrative, drives brand visibility, and engages with key stakeholders across the FinTech and sustainability ecosystem.

Prior to this, she was Head of Communications at UnaBiz, where she led integrated communications strategies supporting the company’s growth and positioning in the IoT sector globally.

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SenateSHJ makes two senior appointments in reputation and engagement

SenateSHJ has appointed Partners, Scott Thomson as co-lead of its Reputation Practice, and Bronwyn Raso as head of its Engagement Practice.

Scott will co-lead the Reputation Practice offering with Partner, Craig Badings. He brings global expertise supporting senior executives in high-stakes environments to navigate complex issues and crises, and manage organisational reputation.

Having contributed to growth in SenateSHJ's Engagement Practice in recent years, Bronwyn has expertise in helping clients engage in environments such as energy, infrastructure and healthcare, and has helped deepen the agency's ability at AI engagement.

Darren Behar, CEO of SenateSHJ, said: "A collision of transformative shocks - social, environmental, geopolitical, technological and economic - has provoked profound challenges and created unique opportunities. No organisation can avoid these pivotal changes. They shape perceptions, conspire against clarity and accelerate misinformation, erode trust and reputation.

"These appointments position us strongly to help clients with some of their most challenging problems. Together, Scott and Bronwyn offer decades of experience and a calm, clear-eyed approach in the moments that matter most."

(Pictured: Scott Thomson and Bronwyn Raso)

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Libby Woolnough steps into the NFP space

Libby Woolnough has joined St Vincent de Paul Society Victoria as Communications Manager, leading both external and internal communication. She has moved in-house after nearly seven years in senior roles at WE Communications Australia, most recently as Group Head - Corporate & Investor Communication.

Libby's strategic communication experience spans 20 years across government owned enterprises, global professional services firms, and agency. It includes reputation and issues management, national and international media campaigns, and integrated marketing and communications thought leadership campaigns.